Over the weekend, a lot of time--and emails, and conference calls---were dedicated to our team-based marketing plan for alternative fuel vehicles. I'm happy to say that we've already put together a respectable draft our our portion of the marketing plan.
We were primarily responsible for the environmental scan, SWOT analysis, and market research section of the marketing plan. I think we found some good research/insights for other teams to carry on in their portions of the plan. It will be exciting to see the finished product!
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